Market Insights That Drive Better Decisions

We empower fast-moving CPG companies with unparalleled marketplace visibility while driving in-store conversion through data-led insights, agile merchandising, and dedicated, unified teams that treat every customer interaction with the care and trust of a friend.

About

Market Recon Creates Action. Action Creations Conversions.

Market Recon is Canada’s premier shopper marketing and education company. We help brands convert and build loyal consumers during the in-store purchase process. We dig deep into your world to uncover the truth about how your brands are performing and how the stores they sit in operate. We report back in real-time so you know what we know as it’s happening and can put plans in place to improve it, change it, acknowledge it, or reward it.

Our programs go a step beyond and provide valuable insights for your business and your partners. Imagine, if you could get more accurate and actionable results even faster!

Find out how Market Recon’s service can elevate your business exponentially.

Services

End-to-end services designed to drive in-market performance.

Looking for a flexible, results-driven partner to support your retail execution and brand growth? Market Recon offers a full suite of on-site sales and marketing services—from field representation and merchandising to audits, promotions, and reporting. Our experienced team integrates seamlessly with your brand to ensure consistent execution, real-time insights, and measurable results at every touchpoint.

Human-Driven. Tech Powered

We act as an extension of your team, delivering consistent retail presence, supporting merchandising and promotional execution, and ensuring your brand performs as intended across the trade.

Retail Excellence

Our field agents have been fitted through our rigorous seven-stage recruitment, training, and certification program. Our agents input information live into their Market Recon app on-site within 24 hours of receiving project instructions.

To ensure data integrity, our agents are geotagged using the GPS on their smartphone, so we know who is mystery shopping at what location, when, and for how long.

Brand Audits

Gain a clear, objective view of how your brand shows up in the real world. Our brand audits evaluate in-store presence, merchandising execution, promotional compliance, competitive positioning, and overall customer experience.

We deliver structured insights supported by photo documentation and detailed reporting, so you can quickly identify gaps, protect brand standards, and uncover opportunities for growth.

Turn visibility into action — and insight into measurable performance.

Trade Coverage

Is your company looking to outsource your on-premise sales and marketing team? At Market Recon, we can build and execute a field representative based sales and marketing program. Let us help you lower costs and increase your volume, share and profits.

Our Core Values

The Principles Behind Every Decision

Our core values shape how we think, collaborate, and deliver. From data accuracy to client transparency, everything we do is rooted in helping you move forward with confidence.

Data Driven Excellence

We deliver precise, real-time data and actionable insights that empower informed decisions and drive superior market performance.

Agility and Efficiency

We act swiftly and adapt proactively to evolving retail landscape, ensuring timely execution and rapid response to client and market needs.

Customer Centric Partnership

We build trusting relationships through genuine respect, care, and partnerships that feel like friendships.

Unified Teamwork

We build a motivated, cohesive team of A-players, delivering consistent excellence and shared success everywhere we operate.

USA + CANADA

Market Recon’s Primary Channel
Coverage

Tech-Powered
People-Fueled

Our customized program/rep tracking software manages retail execution at all levels

REPSLY

Repsly runs on every rep’s iPad, tracking all field metrics and streaming data directly to our servers for instant reporting.

The Downlow

The TCP app preloads all outlets and scheduled visits, guiding reps through required activities and data entry each cycle. All actions are time, date, and GPS stamped, with daily reports automatically generated and transmitted for real-time visibility and efficiency.

Brand

Centralized sales, activity, and in-store data come together in customizable reports that deliver powerful insights at a glance.

Territory

Get real-time field visibility, smarter team deployment, and instant performance insights.

Store

Access store-level sales data, optimize scheduling and routing, and streamline data collection and orders.

Hear What Our
Clients Are Saying

See how our insights and strategies are making a real impact for our clients across industries, helping them uncover opportunities, make smarter decisions, and drive measurable growth with confidence.

Market Recon is a trusted long term partner representing the Dr. Oetker brand at retail. As a dedicated field sales agency, their boutique model allows us to co-create the right execution approach rather than fit into a standard broker system.

This partnership gives us greater control, flexibility, and alignment with our commercial priorities. Market Recon’s team operates as an extension of our own, bringing consistency, accountability, and pride to every store visit. Their deep understanding of our brand and commitment to excellence have made them an integral part of how we deliver our strategies at retail.

- Dino Koundoutsikos, President, Dr Oetker

The Frontier Duty Free Association has the privilege of working with Market Recon for many years. Their partnership has been nothing short of exceptional. From the very beginning, they have been present at every step, responsive to our calls, proactive in their support, and always willing to listen and adapt to feedback.

Their team consistently goes above and beyond, providing valuable resources, thoughtful insights, and genuine collaboration that strengthens our shared goals. Market Recon stands out as one of our most stellar suppliers, not just for their professionalism, but for their commitment to our success and to the industry as a whole.

- Tania Lee, Duty Free Assoc President

Market Recon team delivered for us on both the BA program and on Duty free. They are easy to work with, proactive with clear performance updates, and they consistently tailored plans to market opportunities. In Duty Free, they brought true channel expertise and executed end to end. Can always trust they will deliver.

- Pedro Martin, Duty Free Manager BAT

I have had the pleasure of working alongside MarketRecon for over five years, and they have consistently proven to be true partners in execution. Their dedication to flawless program deployment, diligent performance monitoring, meaningful staff engagement, and seamless project completion is unmatched.

They approach every initiative with professionalism, creativity, and a genuine commitment to driving results — making them an invaluable extension of our team.